1. The agreement
These terms are between you and Yuvabe Studios, Auroville, Tamil Nadu 605101, India, the operator of CreativeOS. By using CreativeOS you agree to them. If you are using it for an organisation, you confirm you are authorised to accept these terms on its behalf, and “you” means that organisation.
If we have signed a separate written agreement with your organisation and it conflicts with these terms, that agreement takes precedence.
Our Privacy Policy forms part of these terms.
2. What the service is
CreativeOS is a production workspace for creating marketing assets. It holds brand context, scripts and references, coordinates third-party AI models to generate prompts, images and video, records every attempt and approval, and can publish approved assets to social accounts you connect.
CreativeOS produces the individual assets that make up a piece of content. It does not assemble finished reels, edit timelines or sync audio; that work stays in your own editing software.
3. Accounts and access
Accounts are provisioned by us for organisations we work with. CreativeOS is not open to public self-signup. You are responsible for keeping credentials secure, for activity under your accounts, and for telling us promptly at studios@yuvabe.com if you suspect unauthorised access.
You must be at least 18 years old and legally able to enter a contract.
4. Pilots and early access
CreativeOS is offered to some organisations as a pilot or early access. Pilot features may change, break or be withdrawn, and we may limit usage. Any performance figures we publish describe our own production workflows; they are not a promise of the results you will get.
5. Your content
You keep ownership of everything you bring into CreativeOS — brand context, scripts, briefs, uploaded files and reference material. You grant us a licence to host, process, transmit and display it strictly as needed to operate the service for you, including sending it to the AI model providers and publishing destinations you choose.
You are responsible for confirming that you hold the rights to:
- the material you upload, including photographs, footage, logos, music and any likeness appearing in them;
- the reference images you collect, and their use as inputs to generation;
- the claims made in your client's content, and its compliance with advertising law and platform rules.
We do not use your content to train our own models, and we do not use it to serve other customers.
6. Generated output
Output produced through CreativeOS is generated by third-party AI models. As between you and us, it is yours to use, subject to the terms of the model provider that produced it.
AI output can be wrong, derivative of existing work, or unsuitable for publication. It may misrepresent a product, a claim or a person. You are responsible for reviewing every asset before it is published or delivered to a client. The review checkpoints in the product are there to help you do that; they do not transfer that responsibility to us. We do not warrant that output is accurate, original, non-infringing or fit for any particular purpose.
7. Acceptable use
You must not use CreativeOS to:
- break the law, infringe intellectual property, or violate anyone's privacy or publicity rights;
- create sexual content involving minors, or any content that sexualises a real person without their consent;
- create a synthetic likeness or voice of a real person without their permission, or content designed to deceive people about who is speaking or what happened;
- produce harassing, hateful, or violent content, or content promoting self-harm;
- make false or unsubstantiated advertising claims, including health, medical or financial claims;
- publish spam, or run engagement or follower manipulation of any kind;
- probe, scrape, overload, reverse-engineer or circumvent limits on the service, or resell it without our written agreement.
We may suspend access to investigate a suspected breach, and will tell you when we do so unless the law prevents it.
8. Instagram and Meta
If you connect an Instagram Business account, CreativeOS publishes to it on your instruction using Meta's official APIs. Additional terms apply.
- You confirm you are authorised to publish to the account you connect, and that you have the client's permission where the account is theirs.
- Your use of Instagram remains governed by Meta's own terms, including the Instagram Terms of Use and Community Standards. Content you publish through CreativeOS must comply with them.
- Nothing is published without your explicit approval inside CreativeOS.
- You can disconnect at any time in the workspace, or revoke our access from Meta directly. Section 8 of our Privacy Policy explains what we delete and when.
- Meta may change, restrict or withdraw its APIs at any time. If that stops publishing from working, we are not liable for the interruption, though we will tell you and restore it where we reasonably can.
- We are not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. Instagram and Facebook are trademarks of Meta Platforms, Inc.
9. Other third-party services
CreativeOS depends on third-party AI model providers and infrastructure. Their availability, pricing and terms are outside our control, and a change on their side may affect the service. We are not responsible for third-party services, and your use of their output may be subject to their terms.
10. Fees
Fees, billing period and any usage limits are those set out in the order or pilot agreement with your organisation. Unless that document says otherwise, fees exclude taxes, and generation costs charged by model providers are passed through. Pilots may be provided at no charge; that does not waive any other part of these terms.
11. Our intellectual property
We own CreativeOS — the software, interface, documentation, branding and everything we develop in providing it. These terms grant you a limited, non-exclusive, non-transferable right to use the service, and nothing more. Feedback you send us may be used freely to improve the product, without obligation to you.
12. Confidentiality
Each of us may receive confidential information from the other. Neither will disclose it except to people who need it and are bound by comparable obligations, or where the law requires disclosure. Your brand context, client material and production data are your confidential information.
13. Disclaimers
CreativeOS is provided “as is” and “as available”. To the fullest extent the law allows, we exclude all implied warranties, including merchantability, fitness for a particular purpose and non-infringement.
We do not warrant that the service will be uninterrupted or error-free, that generated output will meet your expectations, or that using CreativeOS will improve any campaign's performance. Campaign results depend on media, audience, offer, creative quality and other factors outside the product.
14. Limitation of liability
To the fullest extent the law allows, neither party is liable for indirect, incidental, special or consequential loss, or for lost profits, revenue, goodwill or data, even if advised such loss was possible.
Our total aggregate liability arising out of or relating to these terms is limited to the amounts you paid us for the service in the twelve months before the event giving rise to the claim.
Nothing here excludes liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud.
15. Indemnity
You will indemnify us against claims, damages and reasonable costs arising from your content, from your use of the service in breach of these terms, or from content you publish through it — including claims that it infringes someone's rights or breaches advertising law or a platform's rules.
16. Term and termination
These terms apply while you have access to CreativeOS. Either party may terminate on written notice as set out in the order or pilot agreement, or immediately for material breach that is not cured within 30 days.
On termination your access ends. You may export your content before it ends, and we will help you do so on request. We delete workspace content as described in section 7 of the Privacy Policy. Sections 5, 6, 11, 12, 13, 14, 15 and 17 survive termination.
17. Governing law
These terms are governed by the laws of India, without regard to conflict-of-laws rules. The parties submit to the exclusive jurisdiction of the courts of Puducherry, India, except that either party may seek injunctive relief in any competent court to protect its intellectual property or confidential information.
18. Changes
We may update these terms. We will change the date at the top of this page, and where a change materially affects your rights we will tell account holders before it takes effect. Continuing to use CreativeOS after that means you accept the updated terms.
19. Contact
Yuvabe Studios
Auroville, Tamil Nadu 605101, India
studios@yuvabe.com